Career Change & Executive Coaching

People have become the prime source of competitive advantage in virtually every profession. Competition for the brightest and best will be fierce among the best companies.

They will be on the hunt for knowledge leaders, those candidates who are intelligent, educated, comfortable with technology, global, and well-versed in profitable business operations. Learn More: Change Your Career With A Blog.

Cindy Kraft from Coaching Tips says "Understanding your brand is the foundation of an effective career management strategy and communication plan. If you are currently caught in the vicious and oh-so competitive job search cycle right now, long-term career management may not be your top priority".

Regardless of your present situation, however, she says "Long-term career management is critical to your long-term success." Haven't I been saying this forever?

Understanding your brand … your unique promise of value to a prospective employer … leverages your strengths and thus, positions you as an A-player. Being an A-player though is only the first step. If no one knows about you, why would it matter?

She cites a recent survey by Korn Ferry - 36% of its respondents indicating cultural fit is key in the hiring decision. However, If you don’t know what drives you, how will you know if you will be a fit?

In a job market that is destined to become even more competitive, to clarify this critical tool creates market differentiation and quickly becomes the advantage marshaled by candidates who are, and will be, in high demand by employers. Witness John's influential blog here.