Career Change & Executive Coaching

Most people when they want to change career look out of the window one morning and think to themselves “If I make every conceivable attempt at contacting career change gatekeepers then – something will turn up.” Ooops! Wrong. 
 
Only one job in ten is ever advertised and only 10 percent of those are any good! Newspaper advertisements represent the sticky end of the lollipop. They are often entry-level jobs, high-turnover positions, commission-only sales, cons, network marketing, fishing for leads, salary researchers, and government agencies paying lip-service to meritocracy. Only very occasionally do you get a good job or two for which a 100 percent of the competition are applying.
 
So there is the career change amateur (we're all amateurs in finding a job) spending hours of time slaving away, boasting about yourself in cover letters, inevitably discovering that the only result of this effort is to make you look like every other person conducting an ‘original' career change campaign. You all send really sweet letters saying “I though I'd let you know how great I am, please give us a job”. (Anyway the likelihood is high that you will get to interview and make Mistake No 10)
 
It's not your fault. Don't feel bad about going down this route. It is everybody's default position. No one taught you how to do it right. The world is changing so fast and career change methods that worked for your parents may no longer function. After all, it was not so long ago that people used to use white-out to correct typing errors.
 
This is what you should do with advertisements in your career change campaign. Pick out the top ten ads and spend no more than ten percent of your time responding to them. Better still give them a call.